Sunday, April 8, 2007

Simple Random Sampling vs Convinience Sampling

This post is with reference to the post 'lets get sampling' by Hemangi.
Ref. - http://metca6research.blogspot.com/

Simple Random Sampling:
  • Each individual/study unit from the sample frame has equal chance of getting selected
  • The results will be applicable to entire population(sample frame)
  • Complete list of all the study units in the sample frame is required
  • Representativeness of the sample is given more importance
  • Kown as lottery method

Convinience Sampling:

  • Each individual/study unit from the sample frame dose not have the equal chance of getting selected. Only easily accessible by the researcher have the chance of getting selected
  • The results will be applicable to only the selected group of individuals
  • Complete list of all the study units in the sample frame may not be required
  • Accessibility of the sample is given more importance
  • Known as accidental sampling & opportunity sampling

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