Ref. - http://metca6research.blogspot.com/
Simple Random Sampling:
- Each individual/study unit from the sample frame has equal chance of getting selected
- The results will be applicable to entire population(sample frame)
- Complete list of all the study units in the sample frame is required
- Representativeness of the sample is given more importance
- Kown as lottery method
Convinience Sampling:
- Each individual/study unit from the sample frame dose not have the equal chance of getting selected. Only easily accessible by the researcher have the chance of getting selected
- The results will be applicable to only the selected group of individuals
- Complete list of all the study units in the sample frame may not be required
- Accessibility of the sample is given more importance
- Known as accidental sampling & opportunity sampling
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